ROCKET Analytics is excited to announce some great enhancements to your daily website tracking email. In the past, your daily web analytics report contained just a bar graph, highlighting the daily traffic to your website. Now, you will also see several other tracking tools to help you better understand the patterns and behavior of your website visitors.
Below is an example of the new daily tracking email and descriptions of how each new tool can help you.
Here's a breakdown of what each new tool means for you:
1. The Rolling Week-at-a-Glance, a tracking tool you're already accustomed to, quickly shows you the history of web visitors from the past week. It displays both total page views as well as unique visitors to your site.
2. The Popular Pages report simply tells you what pages on your website are most viewed, and how many times. Discovering what pages are most frequented by your users helps you maintain a user friendly website.
3. The AdCaM Summary offers an overview of the active marketing campaigns for the week. You can view how many people clicked in the campaign, viewed pages on your website, and how many people left immediately after doing so.
4. The Search Engine Keywords tool give you a quick glance at the highest performing keywords and key phrases used to locate your website using any of the available search engines.
5. The Referring Websites tool shows you all domains that are actively referring users to your website through links. This tool is a great way to identify which promotions, site changes and more are helping your customers find you online.
6. Geographic Visitor Locations tells you where visitors to your site are located and how many times your website is viewed from that location. This is a great tool because it helps you identify new geographic marketing opportunities and verify the locations of current ones.
To learn more about the tracking tools available to you, or for questions about ROCKET Analytics, contact us today.
Below is an example of the new daily tracking email and descriptions of how each new tool can help you.
Here's a breakdown of what each new tool means for you:
1. The Rolling Week-at-a-Glance, a tracking tool you're already accustomed to, quickly shows you the history of web visitors from the past week. It displays both total page views as well as unique visitors to your site.
2. The Popular Pages report simply tells you what pages on your website are most viewed, and how many times. Discovering what pages are most frequented by your users helps you maintain a user friendly website.
3. The AdCaM Summary offers an overview of the active marketing campaigns for the week. You can view how many people clicked in the campaign, viewed pages on your website, and how many people left immediately after doing so.
4. The Search Engine Keywords tool give you a quick glance at the highest performing keywords and key phrases used to locate your website using any of the available search engines.
5. The Referring Websites tool shows you all domains that are actively referring users to your website through links. This tool is a great way to identify which promotions, site changes and more are helping your customers find you online.
6. Geographic Visitor Locations tells you where visitors to your site are located and how many times your website is viewed from that location. This is a great tool because it helps you identify new geographic marketing opportunities and verify the locations of current ones.
To learn more about the tracking tools available to you, or for questions about ROCKET Analytics, contact us today.