Blog / Google Analtyics vs ROCKET Analytics
As the Internet becomes more integral to daily life, Web Analytics is in higher demand. Businesses of all types, shapes and sizes want a way to see the results of their endeavors online. We don’t blame them- you need to know the details of your site traffic. The Internet is the most diverse of places and you want to know your demographics and your most popular pages. You want to know when you have met a goal or if your site goes down. The ultimate idea is that your website is YOURS, and you should know it well. That’s why we so many have embraced ROCKET Analytics.

The question remains:

What are the differences between ROCKET Analytics and others, like Google Analytics?

Voice Analytics
Web Analytics can be paired with Voice Analytics so that you see a full view of your advertising campaigns.

Easy to Read Site Stats
There are many ways to report information- especially information about numbers. With number of page views, number of unique visitors, bounce rate, percentages, conversions- all of those over your choice time period- well, things will get complicated. ROCKET Analytics presents all of these (plus more) in the most easy- to- read format. We compute your numbers and show them so all you need to do is strategize.

Real-Time Information
ROCKET Analytics enables users to see their stats “right now”. There is less than one tenth of a second delay between someone clicking on a page and that data being viewable in a ROCKET Analytics reporting area.

Click Path Reporting
Understand every Website visitor’s complete click path. ROCKET Analytics always tracks all visitors back to their point of origination – keywords, referral links, country and cities of origin – along every moment  they are on your site, through to their exit.

IP Address Reporting, ISP Reporting, and Identities Reporting.
These three features offer a connection to each visitor. All unique visitors are identified by their IP addresses. All IP addresses are mapped back to their Internet service provider (ISP), showing a company name whenever available through ISP Reporting. Then Identities Reporting offers a much greater level of granularity by passing identities through to the click path of each visitor.

Complete World Mapping

Unique to ROCKET Analytics, we offer complete world mapping of all continents. See your statistics for whole continents, or filter down to countries, states, and cities.

Touch Mapping (“Heat sensing” overlay)
ROCKET Analytics graphically maps each click your Website visitors make on your pages, displayed by overlaying the actual page for instant identification of links, images and elements clicked on. Other Analytics sites do not show the whole screen, but go to each link individually. This is anything but convenient.

Activity Alerts
Set the Alert system to let you know when something important happens. This could be that a certain number of page views has been reached, or that your bounce rate is high. Instant e-mail notifications are sent when a predefined action has occurred on your Website.

Your average Analytics site is just that: average. It does what needs to be done. ROCKET Analytics gives you great  in- depth, real- time reports in the most convenient way.