Anyone who has a home telephone understands the distraction unwanted telemarketer phone calls can create. Luckily we were given the National Do Not Call Registry to reduce telemarketing activities aimed at consumers.
Unfortunately, businesses are not protected by the Registry and have become a target for telemarketers, creating unwanted phone calls that can get in the way of dealing with real customers and cloud the data used to measure phone calls and ROI from advertising campaigns. Over time, the number of telemarketer calls has been increasing, making the existing management techniques – particularly blacklists, less and less effective.
In response to this need, we came up with an algorithm-based approach for automatically blocking unwanted telemarketing calls with high accuracy and extremely fast response time. Using patent-pending technology we are now able detect and block known telemarketers before they reach our customers. The system looks at several factors when deciding if it will block a caller, these include frequency of calls, repeat calls within a block of numbers, and if calls are placed to non active numbers. We call this technology ‘Clean Call’ and it is now actively in use with ROCKET Analytics
The results to date have exceeded our expectations. Our initial deployment of Clean Call showed a 99%+ success rate and gained a big sigh of relief from our customers. We have actually noticed that by blocking spam phone calls our overall system use has increased as fewer real callers are getting the busy signal and are now able to connect with businesses more easily.
Unfortunately, businesses are not protected by the Registry and have become a target for telemarketers, creating unwanted phone calls that can get in the way of dealing with real customers and cloud the data used to measure phone calls and ROI from advertising campaigns. Over time, the number of telemarketer calls has been increasing, making the existing management techniques – particularly blacklists, less and less effective.
In response to this need, we came up with an algorithm-based approach for automatically blocking unwanted telemarketing calls with high accuracy and extremely fast response time. Using patent-pending technology we are now able detect and block known telemarketers before they reach our customers. The system looks at several factors when deciding if it will block a caller, these include frequency of calls, repeat calls within a block of numbers, and if calls are placed to non active numbers. We call this technology ‘Clean Call’ and it is now actively in use with ROCKET Analytics
The results to date have exceeded our expectations. Our initial deployment of Clean Call showed a 99%+ success rate and gained a big sigh of relief from our customers. We have actually noticed that by blocking spam phone calls our overall system use has increased as fewer real callers are getting the busy signal and are now able to connect with businesses more easily.