What is a Conversion Rate?
The Conversion Rate is the percentage of conversions as compared to total views on a specific date.
What is classified as a Conversion?
Conversions are visitors that enter your Website from your campaign URL and click through to your selected conversion (also known as a receipt or landing) page.
What are Clickthroughs?
Clickthroughs are the number of people that have clicked on your Campaign URL and viewed your landing page.
What are Bounces?
Bounces are the percentage of visitors that enter your Website and do not click further than their first page.
What is a Return Visitor?
A visitor is considered a return if they have visited your site in the last 30 days. In order for your return visitors to display, you must have been tracking your visitors for two full consecutive days.
What is a Unique Visitor?
A unique visitor is classified as an IP address that has not been on your site that day. For example, if your friend comes to your site in the morning and views five pages then returns in the evening and views two more pages, the Unique would be calculated as one and the page Views would be seven.